App for Healthy Eating

Do phones, food, photos, and fitness mix? Massive Health is hoping they do. The San Francisco mobile health startup, which debuted last spring with $2.25 million in seed funding from Felicis Ventures, Greylock, Andreessen Horowitz, Charles River Ventures, and Mohr Davidow Ventures, has come out with its first consumer app. It’s called The Eatery, and it’s designed to get iPhone owners to think more carefully about how they stuff their faces.

Introduced yesterday, The Eatery invites you to use your iPhone’s camera to take a picture of your meal—before you eat it, ideally—and then to rate it from “Fat” to “Fit” on an 11-star scale. The app will track your entries, and on a daily and weekly basis it will send you summaries intended to help you discover patterns and make healthier eating choices. There’s also a social element: you can connect with Facebook friends who also use The Eatery, and they’ll rate your meal photos too, providing a sort of reality check on your own ratings.

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"After reading “Life in the Deadly World of Medicine,” my eyes were opened. I always trusted that our care providers had our best interest at heart, but after reading this book I decided to become more educated and to make more informed decisions about my healthcare and that of my family. I realized that healthcare providers are people too, and while they are educated and well meaning, mistakes can happen.

Several months ago, I had the frightening experience of taking my 4 week old infant to the hospital to be admitted for RSV, a respiratory infection that is fatal in infants. I had been a patient in the hospital before, but my perspective was different, thanks to “Life in the Deadly World of Medicine”. I was more aware of whether or not I had seen the nurse washing her hands when entering the room, I wanted more information about the medications administered to my child, and I had a list of questions for the doctors written out so that I would not forget to ask them when they made their rounds.

Many babies die from RSV, even while receiving care in the hospital. With medical mistakes on the rise, I was grateful that I had read this book. It might have very well kept my baby alive!" Maggie Ruch, Norfolk, VA

“People need to be more educated in regard to the pitfalls of medicine - to be more empowered to their own healthcare. The book may be the gift of life – theirs.” Lawrence Land, Attorney

“I purchased the book because my husband Dan, a gastroenterologist, would find it of interest.” Lynn Neumann, Attorney for The Norfolk Foundation

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“I was always aware of the things that go wrong in hospitals (own personal experience with my maternal grandmother dying because of a punctured colon), and this book is filled with information of these self same incidents of misdiagnoses, wrong medications, patients left alone so long they are in danger of dying, if not dying - warnings for us to know if we or a loved one find themselves in hospital.” Bonnie Primm, Certified Life Coach and Consultant
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