Do phones, food, photos, and fitness mix? Massive Health is hoping they do. The San Francisco mobile health startup, which debuted last spring with $2.25 million in seed funding from Felicis Ventures, Greylock, Andreessen Horowitz, Charles River Ventures, and Mohr Davidow Ventures, has come out with its first consumer app. It’s called The Eatery, and it’s designed to get iPhone owners to think more carefully about how they stuff their faces.
Introduced yesterday, The Eatery invites you to use your iPhone’s camera to take a picture of your meal—before you eat it, ideally—and then to rate it from “Fat” to “Fit” on an 11-star scale. The app will track your entries, and on a daily and weekly basis it will send you summaries intended to help you discover patterns and make healthier eating choices. There’s also a social element: you can connect with Facebook friends who also use The Eatery, and they’ll rate your meal photos too, providing a sort of reality check on your own ratings.
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